STRATEGIC COMMUNICATIONS SPECIALIST
Education
Master of Arts in Strategic Communication
The University of OklahomaNorman, Oklahoma
Concentration: Public Relations
Click here to see my relevant graduate coursework.
Bachelor of Arts in Journalism and Mass Communication
The University of OklahomaNorman, Oklahoma
Major: Public Relations
Click here to see my relevant undergraduate coursework.
Experience
Account Executive
RubensteinNew York, New York
• Successfully pitched, coordinated, and briefed clients to secure feature story placements
• Planned impactful media and influencer events on behalf of clients including press previews, opening ceremonies, and cocktail parties
• Served as a mentor for an entry-level Rubenstein staff member, providing career development advice and counsel through weekly check-in meetings
• Notable events: NYFW Live at Rockefeller Center 2024, TIME100 Next 2024, the 2024 Museum of Modern Art Annual Film Benefit
• Client roster: Archdiocese of New York, Brooklyn Botanic Garden, Carnegie Hall's World Orchestra Week (WOW!), Greenpoint Manufacturing and Design Center, The High Line, The Museum of Modern Art (MoMA), Partnership for New York City, Rockefeller Center, Tishman Speyer, Yale Peabody Museum
Associate Account Executive
RubensteinNew York, New York
• Oversaw daily account activities such as recaps, coverage grid logging, and media monitoring
• Implemented influencers into the Rockefeller Center Christmas Tree Lighting strategic media plan for the first time
• Organized an ongoing volunteer opportunity for the firm with a local nonprofit, serving as the head volunteer and mobilizing participants
• Served as co-lead on the 2023 Rockefeller Center Christmas Tree
• Notable events: The 90th Annual Rockefeller Center Christmas Tree Lighting, the 2022 Museum of Modern Art Annual Film Benefit, Times Square NYE 2023, 2023 Breakthrough Prize, TIME100 2023, NYC Fleet Week 2023, The Intrepid Museum's 2023 Salute to Freedom Gala, TIME100 Next 2023, the 91st Annual Rockefeller Center Christmas Tree Lighting, Times Square NYE 2024, 2024 Breakthrough Prize, TIME100 2024
• Client roster: Brooklyn Botanic Garden, Cathedral of St. John the Divine, The High Line, Partnership for New York City, Rockefeller Center, The Statue of Liberty — Ellis Island Foundation, Yale Peabody Museum
Senior Account Coordinator
RubensteinNew York, New York
• Continued to build relationships with New York City-based media and influencers by pitching stories
and coordinating access to client events
• Spearheaded a new earned influencer marketing initiative for my accounts and supported the implementation of influencer marketing initiatives across the firm by giving informative presentations and offering campaign guidance
• Served as the lead assistant on the 2022 Rockefeller Center Christmas Tree
• Notable events: NYC Fleet Week 2022, The Intrepid Museum's 2022 Salute to Freedom Gala, TIME100 Next 2022
• Client roster: The High Line, Hunter College, The Intrepid Museum, New York Post, Rockefeller Center, Partnership for New York City, UJA-Federation
Account Coordinator
RubensteinNew York, New York
• Assisted in writing, editing, proofreading, and distributing client communication materials
• Built strategic media lists in order to pitch stories to relevant media professionals
• Supported general needs of event staff including event check-in, press pen, and escorting talent
• Served as the lead assistant on the 2021 Rockefeller Center Christmas Tree
• Notable events: The Intrepid Museum's 2021 Salute to Freedom Gala, the 2021 American Museum of Natural History
Annual Gala, the 89th Annual Rockefeller Center Christmas Tree Lighting, Times Square NYE 2022
• Client roster: Alzheimer's Drug Discovery Foundation, The High Line, Hunter College, The Intrepid Museum, New York Post, NYC & Company, Rockefeller Center, Sac's Place, UJA-Federation
Social Media Manager
ZippiVetAustin, Texas
• Established a clear and consistent online presence for ZippiVet on major social media platforms
• Used Hootsuite to plan, create, and schedule engaging social media content
• Worked directly with the CEO and CFO to design company social media strategy
• Replied directly to all company reviews left on Google My Business, Facebook, and Yelp
Graduate Assistant
Gaylord College of Journalism and Mass CommunicationNorman, Oklahoma
• Served as personal assistant for Debbie Yount, Paul D. Massad endowed chair in strategic planning and strategic communication area head in Gaylord College
• Helped facilitate class sessions and grade student work for International Advertising, Advertising Campaigns, and Tulsa Race Massacre: A Presidential Dream Course
Influencer Marketing Coordinator
Blush NormanNorman, Oklahoma
• Conducted research and designed/executed/analyzed a full influencer marketing campaign
• Composed a campaign brief and influencer agreement to inform and guide created content
• Served as the primary point of contact for influencer correspondence
• Coordinated and oversaw all influencer gifting
Social Media Intern
Tart-a-licious French DessertsPlano, Texas
• Solidified brand identity and brand messaging strategies across all platforms
• Designed social media marketing campaigns to align with national holidays and events
• Created social media calendars and content for Facebook, Instagram, LinkedIn, and the company blog
Public Relations Intern
bread & ButterAustin, Texas
• Crafted effective press pitches to position clients in a way that was appealing to journalists
• Assisted in the composition of client communication plans, social media calendars, and other client branding projects
• Helped conduct celebrity and influencer research for promotion of client products
• Gained experience in event planning for product launches and grand openings
• Facilitated community management on client social media sites
Public Relations Intern
Blush NormanNorman, Oklahoma
• Gained experience in fashion public relations
• Created a company press kit to enhance media relations
• Conducted a social media campaign with a goal of increasing membership in their VIP Facebook group
Involvement
Young Professionals Associate
Association for a Better New York (ABNY)New York, New York
• Engaged with other civic-minded young professionals in New York City through participation in social events, educational programming, and philanthropic initiatives
Board Member
NYC SoonersNew York, New York
• Served as head of marketing and public relations for OU's New York City-based alumni club
• Promoted NYC Sooners by regularly posting content on the chapter Instagram and Facebook pages
• Organized and publicized chapter events to facilitate connection and networking between New York City-based OU alumni
• Fostered school spirit through football watch parties while raising thousands of dollars for scholarships benefiting OU students from the New York City area
Housecall Volunteer
PAWS NYNew York, New York
• Helped New York City’s most vulnerable residents remain with their pets by providing services such as regular dog walking
Peer Mentor
Gaylord College Peer Mentorship ProgramNorman, Oklahoma
• Served as a peer mentor for a younger Gaylord student
• Provided aid and advice for their development as a future mass communications professional
Chapter Member
OU PRSSANorman, Oklahoma
• Attended bi-weekly meetings for OU's chapter of Public Relations Student Society of America
• Networked with guest speakers and other chapter members
• Attended networking trips to a variety of public relations agencies
Chapter Member
Tau Beta SigmaNorman, Oklahoma
• Served the OU Bands and the surrounding community by taking part in music-oriented service events, such as playing in nursing home pep gigs and assisting with elementary school music classes
Clarinet Player
The Pride of Oklahoma Marching BandNorman, Oklahoma
• Served as a student ambassador for the university as a member of the largest extracurricular group on campus
• Encouraged a crowd of 80,000 to stay engaged during football games through cadences and stand tunes
• Supported the mission of the Sooner brand by providing consistent spirit during pep gigs and away games
Outreach Officer
Tau Beta SigmaNorman, Oklahoma
• Served as the chapter publicist
• Created consistent branding materials for the Delta Chapter
• Managed the chapter social media sites and created a new Delta website and blog
• Composed chapter crisis communication protocol
• Helped to facilitate relationships between Delta and other Tau Beta Sigma chapters nationwide
Design Editor
The New ALTOThe Southwest District of Kappa Kappa Psi & Tau Beta Sigma
• Created and designed the layout for the Fall 2018 and Spring 2019 issues of The New ALTO, the bi-annual magazine produced for all chapters of Kappa Kappa Psi or Tau Beta Sigma within the Southwest District
• Estimated circulation: 3,000 per issue
Historian
Tau Beta SigmaNorman, Oklahoma
• First rising sophomore ever elected to a position on the executive council
• Preserved the Delta Chapter’s history through photography and chapter research
Membership Class President
Tau Beta SigmaNorman, Oklahoma
• Elected to lead my membership class through the membership candidacy process
• Planned and executed the Delta Delta membership class party
• Facilitated joint relations with our brother fraternity, Kappa Kappa Psi