STRATEGIC COMMUNICATIONS SPECIALIST
Graduate Coursework
Digital Advertising
JMC 5223Dr. Yoon Hi Sung
• Learned how digital media markets are changing in terms of traditional and newer media, as well as basic concepts and terminology used in digital advertising media strategies
• Semester project was a team-based digital advertising campaign promoting the Gaylord College student YouTube channel, Gaylord Life
New & Emerging Technologies in Storytelling
JMC 5001Professor Kathleen Johnson
• Learned about emerging media storytelling methods such as VR, AR, MR, XR, podcasts, Clubhouse, photogrammetry, transmedia and Esports
• Studied how these new technologies are shaping journalism, entertainment and strategic communications
Digital Archiving and Mapping
JMC 5001Professor Carla Bishop
• Learned about ArcGIS Story Maps and how they can be used as a storytelling method in strategic communication, marketing and advertising settings
Research Methods
JMC 5093Dr. Peter Gade
• Learned about professional and academic research methods such as surveys, focus groups, content analyses and in-depth interviews
• Semester-long project was a research proposal of publishable quality
Career Counseling
H R 5563Dr. Katie Allen
• Learned the basics of career counseling, including theories of career counseling and career counseling ethics
Graphic Design Media
JMC 5001Dr. Melanie Wilderman
• Learned the principles of good design
• Completed graphic design projects based on personal and career interests to practice applying design principles
E-Publishing
JMC 5001Professor Mel Odom
• Learned how to self-publish content, mainly through the eBook format
• Began the first draft of a book with a tentative publish date of December 2020
Communication and Technology
COMM 5363Dr. Sun Kyong Lee
• Worked with students and faculty in the Department of Communication
• Conducted a solo research project on social media influencers and their use of Instagram, focusing mainly on affordance theory and media richness theory
Readings in Mass Communication
JMC 5063Dr. Doyle Yoon
• Read a variety of novels and articles over different aspects of mass communication
• Led a four-hour discussion section (two class sessions) over my assigned novel
Project Seminar
JMC 5091Dr. Meta Carstarphen
• Planned and drafted my graduate project proposal
Crisis Communication
JMC 5413Professor Robert Pritchard
• Learned the basics of crisis communication protocol, including how to interact with the media
• Composed crisis communication protocol for an organization of our choice
Conceptual Issues
JMC 5073Dr. Fred Beard
• Learned about the different types of scholarly papers
• Completed the semester-long project, a “review of the literature” paper over a topic of our choice
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