STRATEGIC COMMUNICATIONS SPECIALIST

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Education

Master of Arts in Strategic Communication

The University of Oklahoma
Norman, Oklahoma

Concentration: Public Relations | GPA: 4.0
Click here to see my relevant graduate coursework.

Bachelor of Arts in Journalism and Mass Communication

The University of Oklahoma
Norman, Oklahoma

Major: Public Relations | GPA: 3.7
Click here to see my relevant undergraduate coursework.

Experience

Associate Account Executive

Rubenstein
New York, New York

• Successfully pitched, coordinated, and briefed clients to secure feature story placements
• Oversaw daily account activities such as recaps, coverage grid logging, and media monitoring
• Implemented influencers into the Rockefeller Center Christmas Tree Lighting strategic media plan for the first time, and all influencer content from the 2022 Tree season earned over 45.4M total views
• Organized an ongoing volunteer opportunity for the firm with a local nonprofit, serving as the head volunteer and mobilizing participants
• Served as co-lead on the 2023 Rockefeller Center Christmas Tree
• Notable events: The 90th Annual Rockefeller Center Christmas Tree Lighting, the 2022 Museum of Modern Art Annual Film Benefit, Times Square NYE 2023, 2023 Breakthrough Prize, TIME100 2023, NYC Fleet Week 2023, The Intrepid Museum's 2023 Salute to Freedom Gala, TIME100 Next 2023, the 91st Annual Rockefeller Center Christmas Tree Lighting, Times Square NYE 2024, 2024 Breakthrough Prize, TIME100 2024
• Client roster: Brooklyn Botanic Garden, Cathedral of St. John the Divine, The High Line, Partnership for New York City, Rockefeller Center, The Statue of Liberty — Ellis Island Foundation, Yale Peabody Museum

Senior Account Coordinator

Rubenstein
New York, New York

• Continued to build relationships with New York City-based media and influencers by pitching stories and coordinating access to client events
• Spearheaded a new earned influencer marketing initiative for my accounts and supported the implementation of influencer marketing initiatives across the firm by giving informative presentations and offering campaign guidance
• Served as the lead assistant on the 2022 Rockefeller Center Christmas Tree
• Notable events: NYC Fleet Week 2022, The Intrepid Museum's 2022 Salute to Freedom Gala, TIME100 Next 2022
• Client roster: The High Line, Hunter College, The Intrepid Museum, New York Post, Rockefeller Center, Partnership for New York City, UJA-Federation

Account Coordinator

Rubenstein
New York, New York

• Assisted in writing, editing, proofreading, and distributing client communication materials
• Built strategic media lists in order to pitch stories to relevant media professionals
• Supported general needs of event staff including event check-in, press pen, and escorting talent
• Served as the lead assistant on the 2021 Rockefeller Center Christmas Tree
• Notable events: The Intrepid Museum's 2021 Salute to Freedom Gala, the 2021 American Museum of Natural History Annual Gala, the 89th Annual Rockefeller Center Christmas Tree Lighting, Times Square NYE 2022
• Client roster: Alzheimer's Drug Discovery Foundation, The High Line, Hunter College, The Intrepid Museum, New York Post, NYC & Company, Rockefeller Center, Sac's Place, UJA-Federation

Social Media Manager

ZippiVet
Austin, Texas

• Established a clear and consistent online presence for ZippiVet on major social media platforms
• Used Hootsuite to plan, create, and schedule engaging social media content
• Worked directly with the CEO and CFO to design company social media strategy
• Replied directly to all company reviews left on Google My Business, Facebook, and Yelp

Graduate Assistant

Gaylord College of Journalism and Mass Communication
Norman, Oklahoma

• Served as personal assistant for Debbie Yount, Paul D. Massad endowed chair in strategic planning and strategic communication area head in Gaylord College
• Helped facilitate class sessions and grade student work for International Advertising, Advertising Campaigns, and Tulsa Race Massacre: A Presidential Dream Course

Influencer Marketing Coordinator

Blush Norman
Norman, Oklahoma

• Conducted research and designed/executed/analyzed a full influencer marketing campaign
• Composed a campaign brief and influencer agreement to inform and guide created content
• Served as the primary point of contact for influencer correspondence
• Coordinated and oversaw all influencer gifting

Social Media Intern

Tart-a-licious French Desserts
Plano, Texas

• Solidified brand identity and brand messaging strategies across all platforms
• Designed social media marketing campaigns to align with national holidays and events
• Created social media calendars and content for Facebook, Instagram, LinkedIn, and the company blog

Public Relations Intern

bread & Butter
Austin, Texas

• Crafted effective press pitches to position clients in a way that was appealing to journalists
• Assisted in the composition of client communication plans, social media calendars, and other client branding projects
• Helped conduct celebrity and influencer research for promotion of client products
• Gained experience in event planning for product launches and grand openings
• Facilitated community management on client social media sites

Public Relations Intern

Blush Norman
Norman, Oklahoma

• Gained experience in fashion public relations
• Created a company press kit to enhance media relations
• Conducted a social media campaign with a goal of increasing membership in their VIP Facebook group

Involvement

Young Professionals Associate

Association for a Better New York (ABNY)
New York, New York

• Engaged with other civic-minded young professionals in New York City through participation in social events, educational programming, and philanthropic initiatives

Board Member

NYC Sooners
New York, New York

• Served as head of marketing and public relations for OU's New York City-based alumni club
• Promoted NYC Sooners by posting branded social media content on the chapter Instagram and Facebook pages and sending weekly marketing emails
• Organized and publicized chapter events to facilitate connection and networking between New York City-based OU alumni
• Fostered school spirit through football watch parties while raising thousands of dollars for scholarships benefiting OU students from the New York City area

Housecall Volunteer

PAWS NY
New York, New York

• Helped New York City’s most vulnerable residents remain with their pets by providing services such as regular dog walking

Peer Mentor

Gaylord College Peer Mentorship Program
Norman, Oklahoma

• Served as a peer mentor for a younger Gaylord student
• Provided aid and advice for their development as a future mass communications professional

Chapter Member

OU PRSSA
Norman, Oklahoma

• Attended bi-weekly meetings for OU's chapter of Public Relations Student Society of America
• Networked with guest speakers and other chapter members
• Attended networking trips to a variety of public relations agencies

Chapter Member

Tau Beta Sigma
Norman, Oklahoma

• Served the OU Bands and the surrounding community by taking part in music-oriented service events, such as playing in nursing home pep gigs and assisting with elementary school music classes

Clarinet Player

The Pride of Oklahoma Marching Band
Norman, Oklahoma

• Served as a student ambassador for the university as a member of the largest extracurricular group on campus
• Encouraged a crowd of 80,000 to stay engaged during football games through cadences and stand tunes
• Supported the mission of the Sooner brand by providing consistent spirit during pep gigs and away games

Outreach Officer

Tau Beta Sigma
Norman, Oklahoma

• Served as the chapter publicist
• Created consistent branding materials for the Delta Chapter
• Managed the chapter social media sites and created a new Delta website and blog
• Composed chapter crisis communication protocol
• Helped to facilitate relationships between Delta and other Tau Beta Sigma chapters nationwide

Design Editor

The New ALTO
The Southwest District of Kappa Kappa Psi & Tau Beta Sigma

• Created and designed the layout for the Fall 2018 and Spring 2019 issues of The New ALTO, the bi-annual magazine produced for all chapters of Kappa Kappa Psi or Tau Beta Sigma within the Southwest District
• Estimated circulation: 3,000 per issue

Historian

Tau Beta Sigma
Norman, Oklahoma

• First rising sophomore ever elected to a position on the executive council
• Preserved the Delta Chapter’s history through photography and chapter research

Membership Class President

Tau Beta Sigma
Norman, Oklahoma

• Elected to lead my membership class through the membership candidacy process
• Planned and executed the Delta Delta membership class party
• Facilitated joint relations with our brother fraternity, Kappa Kappa Psi