STRATEGIC COMMUNICATIONS SPECIALIST
Undergraduate Coursework
Public Relations Campaigns
JMC 4403Professor Robert Pritchard
• Planned and created a year-long communications campaign for our client, Guiding Right, Inc., with the help of a six-person team
Media Law
JMC 4813Dr. Robert Kerr
• Learned about different aspects of First Amendment law, including (but not limited to) copyright/trademark law and fair use
Public Relations Research
JMC 4453Dr. Angela Zhang
• Worked with a group to conduct public relations research techniques such as in-depth interviews, focus groups and surveys for our client, the Women’s Resource Center
Digital Design
JMC 4970Michael Gieske
• Learned advanced uses of the Adobe Creative Suite
• Discussed graphic design theories and how to apply them
• Gained experience in brand design and editorial layout design
Public Relations Writing
JMC 3423Margarita Tapia
• Served as an intern for Blush Norman, a local boutique
• Created a media kit and conducted a social media campaign to help grow their brand
Public Relations Publications
JMC 3433Brandt Smith
• Learned the basics of designing for public relations publications, including an introduction to the Adobe Creative Suite
Introduction to Public Relations
JMC 3413Dr. Jensen Moore
• Covered the basics of the public relations industry and prominent industry theories
Interactive Multimedia
JMC 3683David Spradling
• Learned the basics of HTML and CSS coding through a variety of customizable, personal projects
Writing for Multimedia
JMC 2033Professor Melanie Wilderman
• Learned how to write for all forms of mass media, including journalism stories, press releases and scripts
Introduction to Mass Communication
JMC 2033Professor Ralph Beliveau
• Served as an introduction to all Gaylord College majors, including: public relations, advertising, journalism, professional writing and creative media productions
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