STRATEGIC COMMUNICATIONS SPECIALIST
portfolio
Campaign Recaps
Campaign Recaps
Many of my clients appreciate receiving a recap deck at the conclusion
of an event or calendar year. When putting together campaign or end-of-year recaps,
my main priority is to accurately showcase the planning and hard work put in over the course of the project. These recaps typically include strategy
sections, media and influencer highlights, and numbers showcasing the reach of our campaign.
See below for examples of campaign and end-of-year recaps from projects I have worked on.
Client Events
Client Events
I’ve staffed countless events during my time at Rubenstein,
from lowkey media moments to high-profile events earning national and
international coverage. Many of these events require weeks (if not months) of
planning and preparation, including day-of support.
Click on the names of the below events to learn more about my roles and responsibilities on-site.
Educational Presentations
Educational Presentations
I started at Rubenstein shortly after finishing my graduate project on influencer marketing,
and quickly discovered an educational need at the firm. I became the go-to expert in terms of influencer
marketing, and frequently share my knowledge with others through group and all staff presentations.
I’m also an involved alumna for both my university and K-12 school district. As a personal branding expert,
I give presentations on personal brand formation and portfolio creation to Gaylord College
students and Independent Study and Mentorship students from Frisco ISD.
Influencer Marketing
Influencer Marketing
I'm passionate about influencer marketing and the future it holds in the
strategic communications industry. I previously served as the influencer
marketing coordinator for Blush Norman as part of my graduate project,
where I designed/executed/analyzed
a full influencer marketing campaign.
At Rubenstein, I’ve continued to hone my influencer marketing knowledge, building
personal relationships with “things to do” and lifestyle content creators and
engaging with them on an earned media basis.
Media Relations
Media Relations
I’m consistently working to build meaningful relationships with the
media through strategic media list building, targeted press pitching,
and other personal outreach tactics. I thoroughly enjoy working with press
in order to place impactful pieces and share my client’s story with a wider audience.
Below are a few of my favorite pieces of media collateral that I’ve worked on.
Notable Coverage
Notable Coverage
I’m proud of the coverage I routinely secure for my clients.
I’ve successfully placed clients in amNewYork, the Associated Press,
Crain’s New York Business, Forbes, Gothamist, New York Daily News,
The Real Deal, Secret NYC, Time Out New York, Untapped New York, and more.
Below are a few of my favorite stories secured on behalf of my clients.
