STRATEGIC COMMUNICATIONS SPECIALIST

About Me

Hi! I'm Kayla.

I’m a strategic communications specialist currently living and working in New York City. As an account executive at Rubenstein, I’m working on accounts such as Brooklyn Botanic Garden, Rockefeller Center, and the Partnership for New York City. Prior to joining Rubenstein, I worked in public relations, influencer marketing, and social media, and I earned both my bachelor’s and master’s degrees at the University of Oklahoma.

I'm a proud Sooner, and I love serving as a board member for OU's New York City-based alumni club, NYC Sooners! As a board member, I use my experience in communications and marketing to promote chapter events and raise money for scholarships benefiting OU students from the New York City area.

When I’m not working, you can find me visiting the newest exhibit at The Met, breaking a sweat in a workout class, or trying a new brunch spot with friends.

Strategic Communication Skills

  • Brand Strategy
  • Campaign Planning
  • Cision
  • Client Management
  • Crisis Communication

  • Critical Mention
  • Event / Red Carpet Management
  • Influencer Marketing
  • Muck Rack
  • Press Pitching

Digital Skills

  • Google Suite
  • Microsoft Office

  • Photo Editing
  • WordPress

Design Skills

  • Adobe Creative Suite

  • Canva

Industry Certifications

Google

• Fundamentals of Digital Marketing

Meltwater

• Influencer Marketing - Industry Specialist
• PR Media Monitoring

Muck Rack

• Fundamentals of Media Measurement
• Fundamentals of Media Relations
• Fundamentals of Social Media

Wharton Online

• Viral Marketing and How to Craft Contagious Content

To view the certificates for all my completed certifications, click here.

Awards and Achievements

Gaylord College of Journalism and Mass Communication

• Accepted into Gaylord's 4+1 Program
• Awarded a full graduate tuition waiver
• Dean's Honor Roll
• Graduated with distinction in May 2020
• Kappa Tau Alpha National Honor Society
• Selected to be a Gaylord graduate assistant

The University of Oklahoma

• Alpha Lambda Delta National Honor Society
• Distinguished Scholar Scholarship
• Evelyn A. Swan Scholarship
• President's Honor Roll


Strengths

  • Adaptable
  • Ambitious
  • Creative
  • Confident
  • Fashion-Forward

  • Hard-Working
  • Organized
  • Personable
  • Punctual
  • Strong Leader

Favorite Hobbies

  • Listening to podcasts
  • Reading on my Kindle
  • Learning French
  • Going to SoulCycle
  • Playing with my dogs
  • Watching OU football

Off the Clock