I’m a strategic communications professional based in New York City, where I specialize in shaping stories for some of New York's most recognizable cultural institutions and destinations. As a Senior Account Executive at
Rubenstein Communications, I develop media strategies and support communications campaigns for clients including
Brooklyn Botanic Garden, Rockefeller Center, and the Museum of Modern Art (MoMA). My work spans media relations, executive communications, event publicity, and earned influencer and creator partnerships.
I earned both my bachelor’s and master’s degrees at the
University of Oklahoma (OU). In 2026, I was named the inaugural recipient of the Rising Star Award from OU's Gaylord College of Journalism & Mass Communication, recognizing outstanding alumni.
Details about my professional experience, academic history, community involvement, and industry recognition.
August 2019 - May 2021
August 2016 - May 2020
June 2025 - Present
June 2024 - June 2025
November 2022 - June 2024
May 2022 - November 2022
July 2021 - May 2022
May 2025 - Present
November 2023 - Present
August 2022 - Present
A collection of some of the campaigns and moments I’ve worked on throughout my career.
Many of my clients appreciate receiving a recap deck at the conclusion of an event or calendar year.
See below for examples of campaign recaps from projects I've worked on.
• The Rockefeller Center Christmas Tree 2022
• Lightscape at Brooklyn Botanic Garden 2023
• Carnegie Hall’s World Orchestra Week (WOW!) 2024
I’ve staffed countless events during my time at Rubenstein Communications, from casual photo-ops to high-profile events earning national and international coverage. Many of these events require weeks (if not months) of planning and preparation, including day-of support.
Click on the names of the below events to learn more about my roles and responsibilities on-site.
• The Rockefeller Center Christmas Tree
• Times Square NYE
• TIME100 Gala
• Salute to Freedom Gala
Whether it’s getting ready for a high-profile event or an interview with The New York Times, my priority is ensuring my executive clients feel confident and prepared.
• Rockefeller Center: CFDA Ribbon Cutting Executive Briefing Document
• No Kid Hungry New York: “One Bite Is Everything” Podcast Brief
I'm passionate about influencer marketing and the future it holds in the strategic communications industry. At Rubenstein Communications, I’ve continued to hone my influencer marketing knowledge, building personal relationships with “things to do” and lifestyle content creators and engaging with them on an earned media basis.
• “The Gates” Creator Toolkit
• Yale Peabody Museum Influencer Brief
I’m consistently working to build meaningful relationships with the media through strategic media list building, targeted press pitching, and other personal outreach tactics.
Below are a few of my favorite pieces of media collateral that I’ve worked on that help with this mission.
• Rockefeller Center: Catbird Lease Announcement
• The High Line: ¡Arriba! Media Advisory
• Partnership for NYC: We ❤️ NYC Riders Choice Award Press Release
I’m proud of the coverage I place. Below are a few of my favorite stories secured on behalf of my clients.
• TODAY Show: Meet the family who donated the 2024 Rockefeller Center tree
• Atlas Obscura: What Researchers Learned From the World’s Oldest Cookbook
• Gothamist: Lightscape returns to Brooklyn Botanic Garden to cast a 'Winter Spell'
• Modern Retail: ‘Foot traffic is incredible’: Midtown Manhattan is once again a retail hot spot
• New York Post: Fir-geddaboudit! Meet the New Yorker behind the Rockefeller Center tree — who scouts 100 hopefuls across 6 states each year
• NY1: Brass Queens on NY1 - We ❤️ NYC Rider's Choice Award Winner
More about my core competencies.
Skilled at building and maintaining strong relationships with reporters, editors, and producers to secure impactful press coverage.
Skilled at developing and integrating influencer strategies into broader campaigns, fostering authentic partnerships that expand reach, drive engagement, and support client goals.
Extensive experience planning and executing high-profile events and red carpets, including logistics and press coordination.
Shoot me an email or visit my social media!
New York, NY
itskaylamccullough@gmail.com
Available upon request.
